
This is really the biggest paradigm shift in innovation since the Industrial Revolution,
– MIT professor Eric von Hippel, specialist in innovation management
As a designer who is hopeful to one day become successful within the field of graphic design, I am very aware of the way in which the profession is increasingly changing and developing everyday. Technology has become a primary driving force of change, as the Macintosh has revolutionized type setting, and the ipad ebook may soon eliminate the physical book. Of these shifting economies, crowdsoucring has become a highly debated topic within design, as it will fundamentally change the advertising, illustration, marketing, and photography industries.
This content of the following article is extremely important for all designers to be aware of, as crowdsourcing in one way or another will effect the career of every designer, established or emerging within the field. Recently I attended an open discussion on the topic at Pratt Instutute in brooklyn NYC, which brought together eight of the most important figures in the graphic design community, to openly and critically discuss the heated topic of crowdsourcing. The audience of the discussion was primarily Pratt students (after a poll I found that I was the only design student attending a school other than Pratt), and the panel did a wonderful job in relaying the content to the relevance of the design student, as well as the professional designer. The diversified panel, who I was honored to hear speak, consisted of:
David Carson – Graphic Designer and founder of David Carson Design (He was absent due to a late flight).
Craig Kanarick – Consultant in Digital Technology, founder of RazorFish
Ric Grefe - Executive director of the AIGA
John Winsor – Chief Executive officer of Victors and Spoils
Mike Samson – Co-founder of CrowdSpring
Chris Clarke - Chief Creative Officer of LBi
Ben Malbon – Founder, BBH Labs
Adam Glickman – Founder of IdeaLists in Tokyo
For this discussion, my purpose for this transcription is to remain completely neutral on the issue, and my aim is to purely relay the thoughts of these inspiring figures within the graphic design community to you, the audience, and the effected. As a result, the following consists of major points quotes directly from the discussion.
Read More