RYAN RIEGNER

In the beginning of the new year, myself and Alex Levin, a good friend and savy business partner will be opening a design studio in New York City. We’ve rightly named the company ALBINO RHINO by combining the first syllables of each of our first names, and the resulting logo is a reflection of the metaphor of our partnership. We’re currently in the process of turning this new identity into a corporate brand, and have been brainstorming promotions and organizing legal documentation before the launch in January. With that said, we’re both extremely excited and ready for a massive learning curve of experiencing first hand what it means to run and operate a design firm within New York City. I’m expecting a lot of hard lessons and long nights, but I am also looking forward to pushing my limits as a designer and businessman in terms of honesty and innovation within the wonderful sphere of graphic design. Here’s the guts of our identity system that we’ve been developing.

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This alternative Gulp Corporate Identity project recently made an appearance on the home page of Logopond, and since I’ve been getting such great feedback on the logo concept, it seems only necessary to add it to my collection of logo designs. I’m overall pleased the humor of this logo, and find it to be a pleasing twist on the play of words. Anyone interested in purchasing this identity package, please contact me via email.

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These are a typographic series of book cover re-designs created by my proposed publishing company, Melody Press. I kept the covers free of imagery to portray a synopsis of each book through the type of the title. I chose to redesign the books, “The Devil Knows You’re Dead” by Lawrence Block, “Into the Wild” by Jon Krakauer, and “Nausea” by Jean-Paul Sartre, and I highly recommend all three. All subheadings and block texts are set in Minion Pro.

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One of my more in-depth works on identity design, Gulp is an company created around it’s internet based search engine. Along with the Gulp search homepage and search results page, I also produced the standard corporate identity of logo, business cards, envelopes and letterheads, along with annual report covers, t-shirts, and brand book. All Type is set in Trade Gothic Bold and Medium.

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Steel City Framing, a local framing business snuggled within the metropolis of Pittsburgh Pa, or “The ‘Burgh” asked me to generate an identity package for the new business. These were my initial concepts and ideas and I’m pretty satisfied the results, from logo to letterhead.

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