D’apostrophe by Zago

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Today at my internship at Zago, we finally received the D’apostrophe portfolio book project from the printers with a lot of anticipation. The offset printed final copies had only marginal errors, which was not only exhilarating, but highly uncommon. This limited edition print run of 50 copies was completed for our client, Francis D’heane, a New York based Interior Designer originally from Belgium. It serves as the firm’s collective portfolio with projects ranging from apartments to offices and commercial stores. I find his work to be a marvelous fresh breath of color, material and composition. He has also has an expectational ability to integrate original artwork from artists such as Takashi Murakami and Matthew Barney into his conceptual layouts, accentuating them rather than overpowering them with MoMA friendly bells and whistles. Unfortunately, this book will only be available for client promotions, so low res, web safe jpg that I took today will have to do unless we can convince him to send it off to publishers.

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Aside from the content, I’m most fond with the technical solutions of the D’apostrophe. The book is divided into 4 sections, Light, Matter, Air, and Next, each of which categorizes Francis’s work, with the Next section previewing projects to come. The team had the problem of the showcasing the completion of additional work as a functioning studio promotion in coordination with D’apostrophe. As a solution, a die-cut apostrophe was removed from the back cover, and re-glued on  the cover for each edition. This enables a clever cover design, and also enables multiple books with the same cover theme to be stacked on top of each other like legos. This allows for a system of attaching project booklets of work in the future. Congratulations Francis, I wish you all the best of luck with your work; keep the inspiration coming.

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D’apostrophe by Zago