During the first month at Sagmeister inc. I was given an assignment to create a poster for an AGI conference exhibition in Barcelona based on the theme "Modular." The poster is based off of the idea of the Castellers. Once a year they get together during a city-wide festival and build large human towers in Barcelona. I then chose the image of a random infant to relate back to the style and conceptual process of Sagmeister inc. Then, as the cherry, I created modular sets of eyes, mouths, penises, and testicles to place on each baby, making them all unique and perverse. I'm not quite sure how I feel about the end result, but enjoyed the process and the freeform brief nonetheless. The original baby illustration was created by Martin Woodtli.