This opportunity to create the Hooligan identity stemmed from the result of two film companies merging. One of these companies had worked with karlssonwilker inc., the studio that I was working for in late 2010. The brief was extremely open. Anything. While perusing the shelves of a local paper store, I found rather interesting 3D cardboard letters. So naturally I bought an entire alphabet. The concept was to create a logotype that could be viewed or in this case, "filmed" from any angle. Art direction by the legendary Hjalti Karlsson.