Really great music is hard to come by. It's easy to find a band that is able to make catchy beats and rhythms that make people want to head bop and fist pump. It's completely more meaningful to me for bands to push the envelope by innovating in the field, by connecting to listeners with a great story, or by building intricate masterpieces with the tools of the trade. I've known of OKGo since their famous treadmill video, Here It Goes Again, and although I don't completely agree with the content of their lyrics, their videos have become a precedent for how bands can use the medium of video in new and interesting ways. At karlssonwilker inc. I was asked to develop concepts for the release of one of their new videos (probably my favorite), White Knuckles. Although this was not chosen for the campaign, I wish it had been.